Our history: 1960s
![]() 1960 Consumers Union helps found the International Organization of Consumers Unions, which fosters the consumer movement and consumer magazines worldwide. (Now known as Consumers International, it is one of several consumer institutions founded or aided by CU.) 1962 Consumer Reports, in its first report on auto insurance, finds that rates vary by hundreds of dollars and calls for reforms. 1962 Rachel Carson writes "Silent Spring." Consumers Union helps bring the book to public attention by publishing a special edition. 1965 Toyota introduces the Corona in the U.S. It lists for less than $2000. Consumer Reports tests a Corona the next year and gives it a favorable review, particularly its "special virtues for long-distance driving." In the tests, it surpasses the Volkswagen "Beetle," but not the Opal Kadett. ![]() 1965 Ralph Nader writes "Unsafe at Any Speed." He joins CU's board in 1967 and serves eight years.
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