
A great price isn't necessarily a good deal if the vehicle doesn't measure up. This month's featured vehicle has an attractive customer rebate that can save you extra money, and it is recommended by Consumer Reports, as are all models detailed below.
See all current deals on recommended cars. Other trims on the vehicles listed may also present good deals. The full information is found in the New Car Price Reports. Then, continue your research by comparing ratings, reliability, reviews, fuel economy, performance, and much more with our New Car Selector (available to online subscribers).
| How this information can help | A complete list of current deals |
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$2,881 total savings (expires 2/1/10)

Consumers can get a good deal on the current Sonata before a redesigned version goes on sale later this year. The Sonata is competitive in the family sedan category and has a number of features for the price. It has a roomy, nicely finished interior with simple controls. The ride is comfortable and handling secure, though not particularly fun to drive. The four-cylinder returns 26 mpg overall and electronic stability control is standard.
| Model | MSRP | Invoice price | Total Available Savings | CR Bottom Line Price | Potential Savings Below MSRP |
|---|---|---|---|---|---|
| 2010 Hyundai Sonata GLS I4 | $19,900 | $19,056 | $2,881 | Get the Bottom Line Price | 15%+ |
The key to getting the lowest price on a car is to know how much negotiating room you have. That means knowing all of the current sales incentives, including behind-the-scenes dealer perks. That information is what makes the CR Bottom Line Price the best place to begin your new-car negotiations. It's calculated by subtracting any rebates, dealer incentives, or holdback amounts from the dealer-invoice price. That gives you a good idea of how much negotiating room you have below the car's sticker price. Armed with those figures, you can often save thousands of dollars when buying a new car. Get the CR Bottom Line Price on your next new car through Consumer Reports' New Car Price Reports. Learn more about buying a new car and access calculators in our step-by-step guide to new car buying.
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
|---|---|---|---|---|---|---|---|
| 2010 Acura RL 3.7 AUTO (48-state only) sedan | 3/1/2010 | $46,830 | $42,470 | no | yes | Get the Bottom Line Price | 15%+ |
| 2010 Acura TL 3.5 AUTO | 3/1/2010 | 35,105 | 32,673 | no | yes | Get the Bottom Line Price | 10%+ |
| 2010 Acura TSX 5AT | 3/1/2010 | 29,310 | 27,359 | no | yes | Get the Bottom Line Price | 10%+ |
| 2009 Buick Enclave CXL AWD | 2/1/2010 | 39,380 | 37,214 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Buick Lucerne Super | 2/1/2010 | 40,205 | 38,396 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Chevrolet HHR LT | 2/1/2010 | 19,720 | 18,931 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Chevrolet Malibu 1LT | 2/1/2010 | 22,715 | 21,579 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Chevrolet Silverado 1500 1LT 4X4 Crew Cab | 2/1/2010 | 34,615 | 32,192 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Chevrolet Traverse 3.6 AT 4WD 1LT | 2/1/2010 | 33,745 | 31,889 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Ford Edge SEL AWD | 3/31/2010 | 32,270 | 30,006 | yes | no | Get the Bottom Line Price | 15%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2010 Ford Escape XLT 4WD | 3/31/2010 | 25,795 | 23,974 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Ford Expedition Eddie Bauer 4x4 EL | 3/31/2010 | 46,470 | 43,143 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Ford F-150 XLT 4x4 SuperCrew 157-in | 3/31/2010 | 34,760 | 31,303 | yes | no | Get the Bottom Line Price | 20%+ |
| 2010 Ford Flex SEL AWD | 3/31/2010 | 33,600 | 31,251 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Ford Focus SES Sedan | 3/31/2010 | 18,780 | 17,444 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Ford Focus SES Coupe | 3/31/2010 | 18,780 | 17,444 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Ford Fusion I-4 SE | 3/31/2010 | 21,225 | 19,553 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Ford Mustang GT Premium | 3/31/2010 | 31,395 | 28,831 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Dodge Ram 1500 SLT 4x4 Crew Cab | 3/1/2010 | 34,240 | 31,652 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 GMC Sierra 1500 4WD Crew Cab SLT SWB | 2/1/2010 | $42,275 | $39,316 | yes | no | Get the Bottom Line Price | 10%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Honda Accord 2.4 LX-P | 2/1/2010 | 21,905 | 19,869 | no | yes | Get the Bottom Line Price | 15%+ |
| 2010 Honda Civic EX 5AT | 2/1/2010 | 20,255 | 18,653 | no | yes | Get the Bottom Line Price | 10%+ |
| 2009 Honda CR-V 2.4 AUTO 4WD EX | 2/1/2010 | 24,695 | 22,977 | no | yes | Get the Bottom Line Price | 10%+ |
| 2010 Honda Fit 1.5L 5 Auto | 2/1/2010 | 15,700 | 15,148 | no | yes | Get the Bottom Line Price | 5%+ |
| 2009 Honda Ridgeline 3.5 Auto RTS | 2/1/2010 | 31,305 | 28,363 | no | yes | Get the Bottom Line Price | 20%+ |
| 2009 Hyundai Azera Limited | 2/1/2010 | 28,920 | 26,856 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Hyundai Elantra 2.0 Auto SE | 2/1/2010 | 17,845 | 17,113 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Hyundai Santa Fe 3.3 Auto Limited AWD | 2/1/2010 | 30,545 | 28,657 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Hyundai Sonata GLS I4 A/T | 2/1/2010 | 19,900 | 19,056 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Kia Optima EX AT | 2/1/2010 | $20,995 | $19,620 | yes | no | Get the Bottom Line Price | 10%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2009 Kia Rondo 2.7 AUTO EX | 2/1/2010 | 22,295 | 20,865 | yes | no | Get the Bottom Line Price | 15%+ |
| 2009 Kia Sportage 2.7 EX AWD | 2/1/2010 | 23,400 | 21,850 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Lincoln MKZ V6 | 3/31/2010 | 34,225 | 31,523 | yes | yes | Get the Bottom Line Price | 15%+ |
| 2010 Lincoln Navigator 4x4 | 3/31/2010 | 57,850 | 53,230 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda CX-9 3.7 Auto Grand Touring AWD | 2/1/2010 | 35,205 | 32,567 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Mazda5 2.3 Auto Touring | 2/1/2010 | 21,250 | 19,900 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Mazda Miata 2.0 Grand Touring | 2/1/2010 | 26,350 | 24,346 | yes | no | Get the Bottom Line Price | 25%+ |
| 2009 Mazda Tribute 2.5 Auto i Touring 4wd | 2/1/2010 | 24,690 | 23,110 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Mazda 6 2.5 Auto I Sport Sedan | 2/1/2010 | 20,320 | 18,792 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Mercury Mariner Premier I4 4WD | 3/31/2010 | 27,380 | 25,435 | yes | no | Get the Bottom Line Price | 10%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2010 Mercury Milan I4 | 3/31/2010 | 21,860 | 20,159 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Nissan Altima 2.5 S CVT | 2/1/2010 | 21,840 | 20,476 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Nissan Frontier 4.0 LE Crew Cab 4X4 AT | 2/1/2010 | 29,270 | 27,120 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Nissan Maxima 3.5 SV | 2/1/2010 | $33,180 | $30,389 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Nissan Murano SL AWD | 2/1/2010 | 30,830 | 28,401 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Nissan Pathfinder LE 4X4 | 2/1/2010 | 39,110 | 36,219 | yes | no | Get the Bottom Line Price | 15%+ |
| 2010 Nissan Rogue SL AWD | 2/1/2010 | 23,130 | 21,563 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Nissan Sentra 2.5 SE-R Spec V M/T | 2/1/2010 | 20,080 | 18,725 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Nissan Xterra S 4x4 AT | 2/1/2010 | 27,470 | 26,029 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Pontiac G8 GT | 2/1/2010 | 31,755 | 30,326 | yes | no | Get the Bottom Line Price | 15%+ |
| Model Name | Expires | MSRP | Invoice Price | Customer Rebate | Dealer Incentive | Bottom Line Price | Potential Savings Below MSRP |
| 2010 Pontiac Vibe 1.8L | 2/1/2010 | 16,100 | 15,376 | yes | no | Get the Bottom Line Price | 25%+ |
| 2010 Porsche Cayenne S | 3/31/2010 | 60,700 | 54,450 | no | yes | Get the Bottom Line Price | 10%+ |
| 2009 Saab 9-3 2.0T Convertible Sport | 2/1/2010 | 47,345 | 45,120 | yes | no | Get the Bottom Line Price | 20%+ |
| 2009 Saab 9-5 2.3T | 2/1/2010 | $40,405 | $38,183 | yes | no | Get the Bottom Line Price | 25%+ |
| 2009 Saturn Aura 3.6 XR | 2/1/2010 | 27,250 | 25,479 | yes | no | Get the Bottom Line Price | 20%+ |
| 2009 Suzuki SX4 Crossover AWD AT | 3/1/2010 | 17,799 | 17,087 | yes | no | Get the Bottom Line Price | 5%+ |
| 2009 Suzuki XL-7 AWD Luxury | 3/1/2010 | 29,079 | 27,916 | yes | no | Get the Bottom Line Price | 10%+ |
| 2009 Volkswagen Jetta S 6AT | 2/1/2010 | 18,615 | 17,962 | yes | no | Get the Bottom Line Price | 10%+ |
| 2010 Volvo C30 T5 M | 2/1/2010 | 24,100 | 22,654 | no | yes | Get the Bottom Line Price | 10%+ |
| 2010 Volvo C70 T5 M | 2/1/2010 | 40,000 | 37,600 | no | yes | Get the Bottom Line Price | 20%+ |
| 2010 Volvo S80 3.2 FWD A | 2/1/2010 | 39,200 | 36,848 | no | yes | Get the Bottom Line Price | 15%+ |