In this report
Overview
CR Quick Recommendations
Ratings
Buying online
Shopping bots
ELECTRONICS FORUMS
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December 2006
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Happiness is buying online
Well, maybe that’s a slight overstatement, but as this table shows, our respondents who bought electronics online were more satisfied overall than those who bought at stores. As in the Ratings (available to subscribers), a score of 100 would mean that all respondents were completely satisfied with the shopping experience; 80, very satisfied; and 60, fairly well satisfied.


Product
Online reader score
In-store reader score
Digital cameras
91
83
Audio equipment (receivers, speakers, etc.)
89
79
Camcorders
89
78
Hard-disk recorder or digital video recorder
89
78
TV (rear projection)
89
85
DVD player/recorder
88
79
TV (flat-panel LCD or plasma)
87
84
TV (conventional picture tube)
85
80
PDA (handheld)
84
76
Overall
89
81