To get more screen for your money. Inch for inch, plasma offers more bang for the buck than an LCD TV, so the same budget can buy you a bigger screen. Most
of the 50-inch plasma sets we recommend cost $1,500 to $2,000. The 47-inch LCD Quick Picks cost $2,300 to $2,600, and the
52-inch sets cost $3,800 to $4,000. (Prices were current at press time but might drop this fall.)
To enjoy a movie-theater experience. A good plasma TV's deep black levels and high contrast can do justice to almost anything you watch, including movies and
TV programs with dark scenes. The strong contrast and realistic, accurate colors can result in rich, natural-looking images,
especially in dim lighting. Most LCD sets have trouble displaying the same strong, dark blacks as plasma sets. On certain
LCD sets, uneven brightness from the backlight can create cloudy areas that can be distracting in dark scenes.
For a wide viewing angle. With a plasma TV, as with the familiar picture-tube set, the images onscreen look the same from almost any angle. That's
a big plus if a TV will be watched by a number of people sitting around a room.
It's a different story with LCD TVs. (See
Why buy an LCD TV?) Though some newer models have gotten better, most LCDs still look their best only from a limited sweet spot in front of
the screen. As you move off to the side, the picture quality deteriorates, appearing increasingly washed out or dim. Vertical
position also matters--say, if you're sitting on the floor or watching an LCD set that's mounted above a mantelpiece.
On some TV sets, those problems can be obvious, especially with indoor scenes and flesh tones. The degradation is less noticeable
with bright images and vivid colors such as those you'd see in a football game. Because TVs in retail showrooms often display
sporting events, you might not notice a problem with viewing angle when looking at a TV in a store. Picture settings also
minimize the effect of viewing angle on picture quality. TVs are usually set to vivid or dynamic mode, which pumps up brightness
and color to a level that looks great under fluorescent lights but unnatural in a typical home. Ask a salesperson to reset
a TV to normal or standard mode and tune in nonsports programming to get a better idea of how a TV might look at home, especially
from an angle.