3D TV: Has its time finally come?
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Even before James Cameron's movie "Avatar" became a three-dimensional juggernaut, it was clear that 3D would be a major buzzword for 2010. The concept of 3D-ready TVs isn't new; about a year ago we looked at 3D-capable rear-projection DLP TVs from Samsung and Mitsubishi, with less-than-satisfying results. Now several major brands, including LG Electronics, Panasonic, Samsung, and Sony, are expected to ship 3D-ready flat-panel TVs this year, perhaps by summer. We believe the new 3D TVs on the horizon will provide a much better experience for several reasons.
Very good quality, more content
The demos we've seen have been impressive, with very good three-dimensional depth and resolution, especially on animated content.
And 3D content is finally coming. The success of theatrical 3D releases such as "Avatar" (20th Century Fox) and "Up" (Pixar) has led more studios to produce and release 3D films, so there will be a steady stream of 3D titles that can jump from theater to home.
In addition, the industry recently finalized the specifications for the 3D Blu-ray players needed to play such videos. We've also heard that DirecTV and ESPN will begin offering 3D fare this year.
But one big drawback to 3D isn't going away: You still need to wear glasses to enjoy the 3D effect with most of the new 3D sets. They're not the inexpensive paper shades given out at movie theaters. They're shutter-style models that blink on and off rapidly so that each eye sees its own, slightly different image in full 1080p. Many 3D-capable LCD and plasma sets will come with one or two pairs, but you'll have to buy extras, which could be pricey.
Bottom line
We still don't know how 3D TVs will be priced, but we wouldn't be surprised if they were very expensive at first. Unless you're an early adopter willing to pay to be among the first to experience 3D at home, we'd suggest holding off. Prices for 3D-capable TVs and Blu-ray players are sure to come down over time, and there will be a bigger library of 3D titles available the longer you wait. It's likely that 3D broadcasts will begin once enough consumers have purchased 3D sets for their homes.
