Cool Surge ad in newspaper article format

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This article was featured in the August 2009 issue of Consumer Reports magazine.

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Last reviewed: August 2009

This article is the archived version of a report that appeared in the August 2009 Consumer Reports magazine.

Ads for the Cool Surge, published in the New York Times and other papers, look like articles (an "advertisement" disclaimer is tiny). The device is called a "work of engineering genius," but it's not unlike a cooling technique supposedly used thousands of years ago: Hanging a wet curtain in a window.

Cool Surge ad that was run in the New York Times and other papers