Selling it

Rover? You OK?

The position of this pup led a North Carolina reader to wonder whether the product eliminated the dog along with its fleas.

Turn emerald-green with envy

We’re used to outrageous claims, but this ad, for a "perfect man-made diamond simulant,” seemed a marquise cut above the rest. “Spoiled rotten is what they’ll whisper when they catch a glimpse of this swanky Beverly Hills inspired treasure," the copy says. "They’ll take a deep breath as their hearts melt like snowballs in Hell and are overcome with shear [sic] jealousy."

Two questions*

* Do nonleading brands clean better? And do other leading brands clean just as well?

Dear JetBlue Airways

This e-mail you sent a friend of ours? We don’t think you miss him all that much. (JetBlue sent a follow-up 2 hours later, citing a technical issue with its database and asking forgiveness "for this error and any offense it may have caused.")

Businesses beware

A reader said it took him two or three tries to discover that this sheet, sent to businesses by the Board of Business Compliance, was not a demand for payment of $125 to comply with a government rule. The Board has a rating of "F" on the Better Business Bureau’s Web site, which means, "We strongly question the company’s reliability."

Thick and thicker

Hardee’s Little Thick Cheeseburger, left, and ¼ Lb. Little Thickburger, right, sound alike, and both consist of a quarter-pound of Angus beef, cheese, ketchup, mustard, and pickles on a sesame seed bun. But Hardee’s charges $1.99 for the Little Thick Cheeseburger and $2.39 for the ¼ Lb. Little Thickburger. A close look at the ingredients list reveals the difference: You’re paying extra for lettuce, tomato, mayo, and red onion instead of white onion.