Let's talk about sex

We asked more than 1,000 men and women across the country about their sex-product purchases, and most of them didn't even hang up on us! Here's what we learned in this new, exclusive ShopSmart poll.

The blush factor

36% of adults said they are not at all embarrassed to buy sex-related products.

30% of adults said they are somewhat or very embarrassed (37% of all women said that, compared with 23% of men).

Where we're shopping

85% of folks who buy condoms purchased them at a supermarket, drugstore, or discount store.

65% of lubricant shoppers buy them at those stores (46% purchase massage oils there).

67% buy sexual pleasure products online or at specialty stores.

What's in the nightstand

In the past year:

34% of men and 23% of women used lubricants during sex.

32% of men and 17% of women used condoms.

26% of men and 13% of women used massage oils.

17% of men and 8% of women used other products to enhance sexual pleasure or performance.

Who's buying?

Not surprisingly, women buy most of the lubricants, and men do the vast majority of condom buying. Just 17% of condom users relied on their partner to purchase them.

Married people were more likely than singles to use lubricating and massage oils, and—surprise!—they were just as likely to use condoms.