Trap #4

Gift-card charges

Sure, buying gift cards can shorten your holiday shopping time. You don't have to rack your brain to come up with an appropriate gift for the hard-to-please folks on your list or spend hours hunting for whatever present you settle on. But we advise shoppers to avoid gift cards. Some come with purchasing and processing fees, expiration dates, transaction fees, and inactivity fees that unfairly diminish their value over time. And the recipient could end up with a worthless piece of plastic if a company goes out of business or files for bankruptcy protection after you buy its card. There's also a good chance your card will not be used. A quarter of the people we surveyed last November still hadn't used a gift card they received during the previous holiday season.

Dodge it! In one bit of good gift-card news, American Express announced in September that it would no longer impose fees on its gift cards—but it will still charge you $3 to $7 to buy one. Consider giving cash instead of any gift cards issued by credit-card companies, banks, or malls. If you do buy a gift card, stick to those issued by retailers, which are relatively free of expiration dates and pesky fees.

This article appeared in Consumer Reports Shopsmart Magazine.