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    Best Lower-Cost Infant Formulas From Our Tests

    Formula is expensive, but these top-rated formulas from CR’s tests won’t break your budget. See our picks for under $1.65 per ounce.

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    Clockwise from top left: Similac360 Total Care Ready to Feed formula, Kendamil Whole Milk formula, view from above of an infant being held by a caregiver and drinking from a bottle, Mama Bear Sensitivity Premium formula, Bobbi Whole Milk Infant Formula
    Comparing costs for baby formula isn't always simple. We've calculated the cost per ounce across top-rated brands from our tests, including Bobbie, Kendamil, Mama Bear, and Similac, to help you make an easier decision.
    Photos: Consumer Reports, Getty Images

    Babies can drink a lot of formula in their first year, and the costs can add up quickly, which is why you might be looking for a lower-cost formula that will support your baby’s healthy development. Switching to a store-brand baby formula is usually a smart move if you’re looking to cut down on formula costs

    And because all formula sold in the U.S. is tightly regulated and subject to strict standards designed to support babies’ growth and development, there’s little nutritional difference between pricey premium brands and lower-priced formulas.

    But comparing costs for baby formula isn’t always as simple as checking prices across different containers. Because the sizes of formula containers vary significantly from one company to another, we’ve done the math for you: We calculated the cost per ounce of dry powdered formula and liquid formula to help you accurately compare which baby formula costs less per ounce. Below, find the baby formulas at or under $1.65 per ounce (powdered) and at or under 50 cents per ounce (liquid) that topped Consumer Reports’ recent lab tests for having lower levels of toxic contaminants. (Prices current at time of reporting.)

    For more help choosing the best formula for your baby, start with our infant formula buying guide. And for more information about CR’s infant formula contaminant testing, see our test results for powdered formula as well as ready-to-feed, hypoallergenic, and other formulas.

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    Best Lower-Cost Cow’s Milk Infant Formulas From Our Tests

    Bobbie Grass-Fed Whole Milk Infant Formula

    Bobbie Grass-Fed Whole Milk Infant Formula

    Price: $23.00 at Bobbie
    Ounces per can: 14.1 oz
    Cost per ounce: $1.63

    Bobbie’s Grass-Fed Whole Milk formula is cheaper than their organic version, but it still ranks among the Top Choices in CR’s independent lab testing of infant formulas. It’s also made with several organic ingredients, including organic whole milk and organic whey protein concentrate, though it’s not fully certified organic. 

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    Pure Bliss by Similac Irish Farms Infant Formula

    Pure Bliss by Similac Irish Farms Infant Formula

    Price: $31.99 at Target
    Ounces per can: 24.7
    Cost per ounce: $1.30

    Similac’s Pure Bliss Irish Farms powdered infant formula uses nonfat milk from cows in Ireland as its main ingredient and features lactose as its primary carbohydrate source. It also has whey protein concentrate and prebiotics. Pure Bliss Irish Farms is formulated without corn syrup and doesn’t include palm oil or palm olein oil, which several studies suggest may hinder the absorption of fat, DHA, and calcium. In our tests for contaminants, it ranked among the Top Choices

    Kendamil Classic Infant Formula

    Kendamil Classic Infant Formula

    Price: $38.49 at Target
    Ounces per can: 28.2
    Cost per ounce: $1.36

    British formula maker Kendamil’s classic infant formula is widely available at Target and costs just $1.36 per ounce. Made with whole cow’s milk and milk fat globule membrane (MFGM), a fat-protein layer that surrounds fat droplets, along with human milk oligosaccharides (HMOs) and galacto-oligosaccharides (GOS), which are prebiotics that may support digestion, Kendamil’s formula is designed to closely mimic the composition of breast milk, according to the manufacturer. 

    Kirkland Signature ProCare

    Kirkland Signature ProCare

    Price: $63.99 at Costco
    Ounces per can: 84
    Cost per ounce: 76 cents

    Available only at wholesale club Costco, the Kirkland Signature ProCare infant formula is the cheapest formula on our list, coming in at just 76 cents per ounce. But it doesn’t skimp on premium ingredients: It’s made with nonfat milk and lactose, and without corn syrup solids or palm oil. It also includes added lutein for eye development, the fatty acids DHA and ARA for cognitive development, and two strains of HMOs as a source of prebiotics.

    Member's Mark Advantage Premium

    Member's Mark Advantage Premium

    Price: $36.98 at Sam’s Club
    Ounces per can: 48
    Cost per ounce: 77 cents

    The Member’s Mark Advantage Premium infant formula found at Sam’s Club is also one of the lowest-priced formulas on our list, at just 77 cents per ounce. In terms of ingredients, it differs only minimally from the Kirkland Signature ProCare, so depending on which club membership you have, you can take your pick. 

    Parent's Choice Advantage Premium

    Parent's Choice Advantage Premium

    Price: $24.97 at Walmart
    Ounces per can: 23.2
    Cost per ounce: $1.08

    Walmart’s store-brand Parent’s Choice Advantage Premium infant formula performed well in CR’s testing for toxic contaminants. Made with nonfat milk, lactose, whey protein concentrate, and added HMOs, fatty acids DHA and ARA, as well as nucleotides, which some research shows may support infant growth and weight gain, it’s a solid choice.

    Similac Advance

    Similac Advance

    Price: $38.97 at Walmart
    Ounces per can: 30.8
    Cost per ounce: $1.38

    Similac Advance formula uses nonfat milk, lactose, and whey protein concentrate as its primary ingredients, and includes GOS, a prebiotic usually added for digestive support. As for extra ingredients, it contains lutein, DHA, ARA, and nucleotides. It’s made without corn syrup or palm olein oil. 

    Up&Up Premium Infant Formula

    Up&Up Premium Infant Formula

    Price: $41.99 at Target
    Ounces per can: 36
    Cost per ounce: $1.17

    Target’s Up&Up offers a Premium Infant Formula made without corn syrup and with no genetically modified ingredients. Using nonfat milk and lactose as its base, it also includes one strain of HMO, MFGM components, and nucleotides, along with ARA and DHA. Its fat source is a plant oil blend that includes palm olein oil, soy, coconut, and safflower or sunflower oils. It performed well in CR’s contaminant testing.

    Best Lower-Cost Organic Infant Formulas From Our Tests

    Earth's Best Organic Dairy Infant Formula

    Earth's Best  Organic Dairy Infant Formula

    Price: $34.57 at Walmart
    Ounces per can: 21
    Cost per ounce: $1.65

    At $1.65 per ounce, Earth’s Best Organic Dairy formula offers a good value for a USDA-certified organic formula. It contains organic lactose, organic nonfat milk, organic whey protein, and organic oils, including palm oil, soy, coconut, and safflower or sunflower oil. It also contains DHA and ARA fatty acids for neurodevelopment, lutein for eye and brain development, and nucleotides for growth and immune function. (For more information on these extra ingredients, see our formula buying guide.)

    Happy Baby Organics Organic Infant Formula

    Happy Baby Organics Organic Infant Formula

    Price: $35.99 at Happy Baby
    Ounces per can: 22.9
    Cost per ounce: $1.57

    The cheapest fully organic baby formula on our list, Happy Baby Organics’ Organic Infant Formula is certified organic in both the U.S. and the European Union, where it’s produced. Made primarily from organic lactose, organic nonfat milk, and organic whey protein concentrate, it is also one of the only formulas on our list that contains added probiotics and prebiotics. The fat source is an organic plant oil blend that includes palm oil, and there’s no added corn syrup.

    Best Lower-Cost Gentle/Sensitive Infant Formulas From Our Tests

    Earth's Best Organic Sensitivity Infant Formula

    Earth's Best Organic Sensitivity Infant Formula

    Price: $34.57 at Walmart
    Ounces per can: 21
    Cost per ounce: $1.65

    It’s difficult to find a sensitive or gentle formula for under $1.65 an ounce, but the Earth’s Best Organic Sensitivity Infant Formula hits the mark. Using organic glucose solids as its primary ingredient, along with organic whey protein concentrate and milk protein concentrate, this infant formula is certified organic and contains 95 percent less lactose than Earth’s Best standard infant formula, the company states. It’s worth noting that lactose is the primary milk sugar in breast milk, and experts say it’s rare that an infant would have lactose intolerance or sensitivity. Still, if you’re looking for a gentle formula that’s also organic, this one ranked highly in CR’s tests. Like Earth’s Best’s other infant formulas, they’re made with palm oil or palm olein oil as part of a vegetable-oil blend. 

    Mama Bear Sensitivity Premium Infant Formula

    Mama Bear Sensitivity Premium Infant Formula

    Price: $29.34 at Amazon
    Ounces per can: 22.5
    Cost per ounce: $1.30

    As a lower-lactose infant formula, Amazon’s Mama Bear Sensitivity Premium brand uses corn syrup and milk protein isolate as its primary ingredients, along with sucrose and a plant oil blend that does not contain palm oil or palm olein oil. It has added HMOs as a prebiotic and fatty acids DHA and ARA. The company says the formula is designed for babies who have fussiness and gas when sensitive to lactose, but talk to your child’s pediatrician if you have questions about your baby’s response to formula.

    Dr Brown's Good Start GentlePro

    Dr Brown's Good Start GentlePro

    Price: $42.84 at Walmart
    Ounces per can: 32
    Cost per ounce: $1.34

    Designed for easy digestion and softer stools, the GentlePro formula from Dr Browns and Good Start is formulated with a probiotic strain that’s also found in breast milk, and uses a partially hydrolyzed whey protein blend to make it more easily broken down by babies’ developing digestive tracts. It uses lactose and corn maltodextrin as the primary carbohydrate sources, and has a vegetable oil blend that includes palm oil. But at just $1.34 per ounce, it’s a good value for a specialized formula, which tends to be pricey.

    Best Lower-Cost Liquid Concentrate Infant Formulas From Our Tests

    Enfamil Infant Formula Concentrated Liquid

    Enfamil Infant Formula Concentrated Liquid

    $4.97 at Walmart
    Ounces per can: 13
    Cost per fluid ounce: 38 cents

    Concentrated liquid formulas tend to be more expensive than powdered formulas, but if your baby is under 2 months old or has a compromised immune system, it may be a safer option, as powdered formulas are not made to be sterile. The Enfamil Concentrated Liquid Formula performed well in CR’s contaminant testing, and it’s made with water, lactose, and nonfat milk. It also has prebiotics and added nucleotides, in addition to DHA and ARA. It uses palm olein oil as part of a vegetable oil blend. 

    Best Lower Cost Ready-to-Feed Infant Formulas From Our Tests

    Enfamil NeuroPro Ready-to-Feed

    Enfamil NeuroPro Ready-to-Feed

    $11.82 at Walmart
    Ounces per container: 32
    Cost per fluid ounce: 42 cents

    Enfamil’s NeuroPro Ready-to-Feed formula uses water, nonfat milk, lactose, a vegetable oil blend (including palm olein oil), and whey protein concentrate as its main ingredients. Prebiotics, DHA and ARA fatty acids, and MFGM make up the extra ingredients and are modeled after breast milk’s composition, the company says, and there are no genetically modified ingredients. It was among our Top Choices for having low or no detectable contaminants in our lab tests.

    More Ways to Save Money on Infant Formula

    To get the best bang for your buck when shopping for formula, check the unit cost: Looking at the cost per ounce is a smart way to compare formula prices when cans and container sizes aren’t standardized—it’s less like comparing apples to oranges. Also consider switching to a store-brand infant formula or joining a wholesale club where you can buy in bulk. Here are a few other ways to make formula feeding more budget-friendly

    • Sign up for brand rewards and loyalty programs: These reward programs can often land you discounts on future purchases. Cash in your grocery store coupons to stretch it further, too.
    • Use powdered formula instead of liquid: If your baby can tolerate powdered formula and isn’t immune-compromised, powdered formula is usually cheaper in the long run than liquid or ready-to-feed formula.
    • Try a subscription service: Signing up for automatic subscriptions can help you save 5 to 15 percent on formula orders.
    • See if you’re eligible for government assistance: Government programs like the Supplemental Nutrition Assistance Program (SNAP) and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) can make both formula and baby food more budget-friendly for families and caregivers who qualify. SNAP benefits are distributed through EBT debit cards and can be used to buy baby formula and other baby food. Some retailers allow you to combine SNAP benefits with other coupons so you can stack up the savings.

    Read More: 10 Ways to Save Money on Formula
    Does insurance cover baby formula? Can you use your HSA/FSA? Here’s what to know.

    How CR Tests Baby Formula

    Infant formula is one of the most tightly regulated foods on the market, and all infant formula sold in the U.S. undergoes regular quality and safety testing. 

    But despite stringent oversight of many aspects of formula production, there are currently no federal limits on the levels of toxic elements such as lead, arsenic, mercury, cadmium, or on contaminants like BPA, acrylamide, and PFAS in baby formula. Consumer Reports scientists partnered with an outside lab to test dozens of samples of powdered, liquid, and ready-to-feed infant formula for contaminants in two rounds of testing. (Read more about our most recent round of testing, including our test methodology, and our first round of testing and methodology.) Our test results highlight that there are safer alternatives when it comes to reducing your baby’s exposure to toxic heavy metals and other contaminants in infant formula, and that it is possible to produce formula that doesn’t contain concerning levels of toxic contaminants.


    Jessica D’Argenio Waller, MS, CNS, LDN, CPST

    Jessica D’Argenio Waller is a baby and health writer and editor at Consumer Reports, covering a range of topics, from strollers to infant formula to safe sleep practices. Before joining CR in 2025, she was editorial director at Motherly. Jessica is a licensed and board-certified nutritionist and a certified child passenger safety technician, a mom of two, and an avid runner and home cook.